Now, what really struck me is the casual nature with which this marketing executive was convinced that she could launch this new product using http://www.iconversationalhypnosis.com and get people to buy it. And this is what’s happening to you on a daily basis. If you think about the news broadcasts; what do they broadcast? They’re broadcasting really negative experiences: people dying, wars, financial losses, dangerous economic collapses, natural disasters. Well, why are they doing this? Well, they’re doing this because it captures your attention. It captivates you. It makes sure you watch.